My name is Nataliia Honcharenko (HONCHA). Since 2011 I have been the founder of The Concepts. Beauty Business School (Ukraine) (until 2020 the school was known as Beauty Salon Boss). For 13 years of the business school's existence, the formation of various programmes allowed more than 5000 owners, managers, administrators and masters of beauty salons, cosmetology clinics, SPAs and also specialists of distribution companies to improve their professional level.

The books "The Perfect Beauty Salon Manager", "My Beauty Salon" and "We have opened!" also belong to my authorship. They are read in 35 countries around the world. Presently, I am starting work on a new book in English, "Managing the Modern Beauty Salon".

In 2017 and 2018, I won the "Stella International Beauty Awards" ("Best Beauty Education Company in Ukraine" and "Best Business Development Consultant in the Beauty Industry of Ukraine"), which also characterises me as an expert worthy of your edition's level.

Since 2013 I have been accredited as a consultant in the field of "Operational Management of Beauty Industry Companies" in the Small Business Support Programme of the European Bank for Reconstruction and Development (EBRD), which gives me the opportunity to consult companies within the grant projects.

E-mail: in@salonmarketing.pro